Privacy Policy

Privacy and Cookies Policy

At Alliance Electrical, we are committed to ensuring that your privacy is protected. This policy, together with our Terms and Condition sets out the basis on which any personal data we collect from you, or that you provide to us will be processed by us.

To ensure that your credit, debit or charge card is not being used without your consent, we will validate name, address and other personal information supplied by you during the order process against appropriate third party databases. By continuing to use the website you accept these terms and conditions and accordingly consent to such checks being made. In performing these checks personal information provided by you may be disclosed to a registered Credit Reference Agency which may keep a record of that information for payment clearance, credit reference, order fulfilment, delivery, data analysis or customer support. You can rest assured that this is done only to confirm your identity, that a credit check is not performed and that your credit rating will be unaffected. 

We may need to disclose your personal data where we are under a legal duty to comply with any legal obligation or in order to enforce or apply our Terms and Conditions and other agreements. We may also need to disclose it to protect our rights, property or safety of our customers or others which includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction. 

 Protecting Your Security

When you place an order, register on our website, provide a review of a product, use any online form on our website, respond to a survey, or enter a competition or promotion, we need to know your name and other information such as your postal address, email address, telephone number and (if placing an order) your credit card number and expiry date or bank account details etc (which are your personal data). 


By submitting this information you consent to our use of the information in accordance with this Privacy Policy as amended from time to time. We gather this information to allow us to process your request. The relevant information is then used by us to provide you with the service you have requested and to communicate with you on any matter relating to the provision of the service in general. 

We may also use aggregate information and statistics for the purposes of monitoring website usage in order to help us develop the website and our service and may provide such aggregate information to third parties. These statistics will not include information that can be used to identify any individual. 

We and our group companies may also wish to provide you with information about special features of our website or any special service or products which we think may be of interest to you.

If, at any time, you wish to have your information removed from our active subscription databases, please send an email entitled "Remove From Subscription" to sales@aet-electrical.co.uk

If you do any of these actions, we will take steps to ensure that your preferences are updated or the information is deleted as soon as reasonably practicable. There may be a small delay in updating our database and so you may still receive communications which we have already processed in our system before you updated your preferences. 

Cookies

Cookies are text files containing small amounts of information, which your computer or mobile device downloads when you visit a website. When you return to websites, or when you visit other websites that use the same cookies, they recognise these cookies, along with your browsing device.

Cookies do lots of different jobs:

  • Help us understand how this website is being used
  • Make it easier for you to navigate between pages efficiently
  • Remembering your preferences
  • Generally improving your browsing experience
  • Ensuring the marketing you see online is more relevant to you and your interests

We use cookies on our website to make your browsing experience better. By using this website you accept our use of cookies. You can control how cookies are placed on your device and remove existing cookies by simply changing your web browser settings.  However, please be aware that restricting cookies may affect the functionality of this website. For example, you would not be able to log into your online account if you disable cookies on your browser.

The type of cookies used on most websites can generally be put into 1 of 4 categories, based on the International Chamber of Commerce guide to cookie categories. They are: Strictly Necessary, Performance, Functionality and Targeting, which are explained as follows.

Strictly Necessary Cookies
These cookies are essential, as they enable you to move around the site and use its features - such as accessing secure areas. Without these cookies, services you've asked for can't be provided. These cookies don't gather information about you for the purposes of marketing, or remembering where you've been on the internet.

Performance Cookies
These cookies collect information about how you use a website. For example, which pages you go to most often, and whether you get error messages from certain pages. These cookies don't gather information that identifies you. All information these cookies collect is anonymous and is only used to improve how a website works. They are not used to target you with online marketing. Without them, we can't learn how our website is performing and make relevant improvements that could better your browsing experience.

Functionality Cookies
These cookies allow a website to remember choices you make (such as your user name, language or the region you're in) and tailor the website to provide enhanced features and content for you. For instance, a website may be able to provide you with local weather reports or traffic news. These cookies can also be used to remember changes you've made to text size, font and other parts of pages that you can customise. They may also be used to provide services you've asked for, such as watching a video or commenting on a blog. The information these cookies collect are anonymous - they cannot track your browsing activity on other websites. Without these cookies, a website cannot remember choices you've previously made, or personalise your browsing experience.

Targeting Cookies
These cookies are used to tailor marketing to you and your interests. They are also used to limit the number of times you see an advertisement, as well as help measure the effectiveness of the advertising campaign. They remember that you have visited a website and this information may be shared with other organisations such as advertisers. Although these cookies can track your visits to other websites, they don't usually know who you are. Without these cookies, the online advertisements that appear will be less relevant to you and your interests.

What happens to cookies that have been downloaded in the past?
Cookies set prior to you changing your settings may still be on your computer. You can remove them using your browser settings.

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